my expertise


Company stories 

I help to develop company- and brand strategies. In my experience,  history can be an extremely powerful tool to help shape the future.

Furthermore, I believe in the power of visualization: I make (brand) history tangible through exhibitions, activations, publications and online storytelling. 

Telling Stories

I like to talk (I have friends who will confirm this). I can teach, give workshops and tell you many stories. Interviews, talks, lectures. You name it, I like it. I'm inspired by some of the greatest storytellers out there: writers like Roald Dahl and Nora Ephron and songwriters like David Bowie, Nick Cave and Alex Turner.

Writing stories

I also like to write. I have a PHD - if you like to catch up on heritage politics in the Dutch Polders - I published in several academic books and magazines and for Tijdschrift Holland (a Dutch magazine on popular history) I worked as an editor.

As a researcher I am also very fond of dusty archives and collections yet to be discovered.

Great stories happen to those who can tell them
— Ira Glass (2012)